Did you know?

  • The Las Cruces area has a population of over 120,000 consumers.
  • 43% of New Mexico’s population is Hispanic/Latino, the highest of any state.
  • Hispanic/Latino purchasing power is estimated to reach $1.2 trillion in 2011.
  • By 2011, nearly one person out of every six living in the United States will be of Hispanic/Latino origin.
  • More than 75% of adult Hispanics/Latinos read magazines – more than 11 issues per month.
  • 63% of Hispanics/Latinos read English-language magazines and 53% read Spanish-language magazines.
  • In 2006 the Hispanic/Latino population was much younger (27.2 years) compared to that of the population as a whole, which impacts their income level and the presence of younger readers at home.
  • Hispanics/Latinos are an increasing proportion of the total affluent market which is defined as adults with household income of $100,000 or more.


Public Place Distribution

Tu Revista Latina has a conspicuous presence in public place locations numbering over 100 business sites within the city as well as in the surrounding areas. It is placed in high traffic establishments including: grocery stores, restaurants, visitor centers, hotels, auto dealerships, financial institutions, barbershops, beauty salons and day spas, book and music stores, childcare facilities, pediatrician and physician offices, clothing stores, coffee shops, health clubs, hospitals, retail stores, shopping malls, tanning salons, travel agencies and other specialty shops.

  • 95% of public place readers report they would be upset, feel underserved or bored if no magazines were available in public places
  • Public place distribution generates about 30 readers-per-copy. A newsstand copy generates approximately 4 readers-per copy.
  • A typical public place copy generates 3.8 times as many readers who take action because of an advertisement than a newsstand copy.

Sources
U.S. Census Bureau; Synovate U.S. Diversity Markets Report 2006; Selig Center’s Multicultural Economy Report 2006; Survey Buying Power; MRI Fall 2006

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